Nutshell Group Appoints Maheen Usmani as Chief – Media Relations & Storytelling

Nutshell Group Appoints Maheen Usmani as Chief – Media Relations & Storytelling

Karachi, January 2, 2025: Nutshell Group, Pakistan’s premier integrated PR, communications, and public affairs firm, has announced the appointment of Maheen Usmani as its Chief – Media Relations & Storytelling.

Muhammad Azfar Ahsan, Founder & Chairman, and Rabia Shoaib Ahmad, Director & CEO of Nutshell Group, expressed their excitement about Maheen’s addition to the team, stating:
“We are thrilled to have Maheen join our team. Her extraordinary talent and proven track record of success will undoubtedly enhance the delivery of our service offerings to our clients and partners and contribute significantly to Nutshell’s growth and diversification goals.”

Maheen Usmani brings over 18 years of extensive experience across digital, electronic, and print communications. In her previous role as Corporate Communications Lead for the Africa and Middle East region at Reckitt UAE, she developed and implemented integrated communication strategies, focusing on strategic content creation, creative storytelling, and narrative building.

An award-winning media practitioner, Maheen’s impactful work includes features and documentaries on critical issues like climate change, women’s health, minority rights, education, and human trafficking. Her contributions in these areas have earned her a reputation as a transformative leader in media relations and storytelling.

Maheen’s prior experience includes spearheading corporate social responsibility (CSR) initiatives, hosting town halls with corporate leaders, leading wellness and mental health programs, and organizing team-building events that enhanced stakeholder engagement. She has also worked with esteemed organizations like the Aga Khan Foundation, the Dr. Mahbub ul Haq Human Development Centre, and the Sustainable Development Policy Institute (SDPI).

The Nutshell Group, known for its storytelling-driven approach to communications, aims to help its partners build impactful narratives and raise awareness in their respective sectors. Maheen’s appointment aligns with the firm’s vision to drive meaningful communication strategies.

The Nutshell team eagerly anticipates the value Maheen will add as she embarks on this new journey.